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PEZ: os colecionáveis que invadiram o Brasil
A história desta empresa austríaca começou em 1927, mas foram 22 anos depois que os candy toys da PEZ começaram a ganhar a mundo. As pastilhas veganas e seus dispensers famosos no exterior, em 2017, ganharam espaço também no Brasil. A importação exclusiva foi estabelecida pela Berto International, então cliente da Falara, que nos desafiou a promover a PEZ em todo território nacional.
Assim, desenvolvemos uma comunicação que convergisse com a cultura local mantendo a essência da marca cult europeia. Tal conceito vem sendo aplicado em materiais que apresentam a marca aos revendedores e consumidores brasileiros, como em catálogos, peças de PDV, redes sociais e no e-commerce da PEZ Brasil.
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![logo_pez.png](https://static.wixstatic.com/media/deb5a5_d5153b304d6d435aa617cc4b0a881bb0~mv2.png/v1/fill/w_60,h_17,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/logo_pez.png)
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![post_2.jpg](https://static.wixstatic.com/media/deb5a5_1383abe588864f098a07f19b336ccb9c~mv2.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/post_2.jpg)
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![dispenser_flutuante.png](https://static.wixstatic.com/media/deb5a5_4922d9ebaee6438984e44716f2956967~mv2.png/v1/crop/x_0,y_0,w_376,h_857/fill/w_57,h_129,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/dispenser_flutuante.png)
![expositor_sem_fundo.png](https://static.wixstatic.com/media/deb5a5_20a5f9afd0944b0a8477b7eada23d50c~mv2.png/v1/fill/w_60,h_76,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/expositor_sem_fundo.png)
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![folder_aberto.jpg](https://static.wixstatic.com/media/deb5a5_8e012318c8504ca697d62bc029dd0ae6~mv2_d_3017_2361_s_2.jpg/v1/fill/w_147,h_115,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/folder_aberto.jpg)
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![dispenser_flutuante2.png](https://static.wixstatic.com/media/deb5a5_3ca54ffbdbf541958cfaced08362e41b~mv2.png/v1/crop/x_60,y_0,w_597,h_597/fill/w_52,h_52,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/dispenser_flutuante2.png)
![maleta.jpg](https://static.wixstatic.com/media/deb5a5_079d01d41e4c498b94ffe2f6f5ea3611~mv2.jpg/v1/fill/w_220,h_170,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/maleta.jpg)
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